Women Empowerment: Chichi Eburu, Owner of Juvia's Place
Updated: Feb 29
For many years, women of color have had difficulty finding makeup formulated for their skin tones. Shopping for makeup at drugstores and beauty stores was daunting because many brands did not have a wide array of shades of foundations, powders, and concealers. In fact, until recently many women of color had to mix multiple different foundations to match and compliment their complexion.
This week we are highting Chichi Eburu, owner of Juvia's Place. It is a global cosmetic brand that provides customers with rich, vibrant, and highly pigmented essential colors that are cruelty-free and vegan. They offer affordable colorful eye shadows, foundations with over 40 shades, makeup tools, and beauty essentials. Chichi is a proud Nigerian-born wife and mother of two who launched her cosmetic company in 2015. She was inspired by her African heritage to create makeup palettes that were representative of African culture and art. You will notice that most of her products are colorful and bold. Many Youtube beauty mavens love her products and do fascinating and magical before and afters.
Additionally, in some of Juvia Place's branding, you will see a Queen Nefertiti visual. In an interview, Chichi said, "Egypt is in North Africa, so I wanted something bronzy and gold; colors like that resonate with Egyptian culture and it made sense to use her as a beauty icon. Queen Nefertiti is known for her beauty, and she always took the time to take care of herself. The word Nubian, for Black people, is often synonymous with black royalty and embracing blackness and culture. It means black beauty. Black power. Black everything. Black girl magic!"Chichi Eburu is inspiring and motivating many women of color who dream and strive to be successful entrepreneurs, particularly in the beauty industry. You can purchase their products on their website and at Ulta Beauty stores. We encourage you to check out their Instagram page. Let's enhance our beauty with this incredible brand.
By Dana Angela-Alexis Miller