It is being reported that Fenty under LVMH will halt production on the luxury ready to wear line. Rihanna made history as the first woman and first person Of color to create an original brand with LVMH In 2019. Jointly, the decision has been made to put the Luxury European based clothing line on hold due to the current climate and decreased sales during the Covid-19 Pandemic. Fenty has not officially closed and the partnership between Rihanna and LVMH will continue with the hugely successful beauty &
skin care line Fenty Cosmetics, and lingerie Savage x Fenty.
We will continue to follow this story and celebrate such a historic moment in fashion and black history despite the final outcome.