• Nikita Shah

Remembering Pierre Cardin

Pierre Cardin with models, 1979

Italian Couturier Pierre Cardin, at the age of 98 passed away on Tuesday, December 29 and the industry mourns his loss. Known for his avant-garde style and space age designs, he was a pioneer who formed his designs from geometric shapes and motifs. Born in 1922 outside of Venice, he relocated to France with his family to find refuge from the rise of Italian fascism. Cardin cut his teeth as a tailor and worked under Christian Dior during the New Look era.

Pierre had a long career spanning more than eight decades. He founded his own eponymous label in 1950 after which he reshaped fashion through his forward-thinking, cosmos-inspired creations and his unique approach to building a label.

Pierre Cardin, spring/summer 2009

Naomi Campbell in Pierre Cardin, 2018

Pierre Cardin collection, 1968

Apart from his visionary designs, Cardin built a modern branding in the following decades by signing his name on everything from accessories and fragrances to home goods. He made timely entrepreneurial designs, was one of the first to license his name and use it on a wide range of products. Called the 'Licensing King', he leaves his legacy in this world of fashion, style and business!

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