Emilio Pucci: The Master of Geometric Prints
Emilio Pucci founded his self named brand, Emilio Pucci in 1947 in Florence, Italy. Pucci became popularized once one of his designs, worn by a friend, was photographed and published in magazine Harper's Bazaar. His designs were in high demand from manufacturers in the States, Pucci decided to leave the Air Force to further build his Fashion House. While Pucci is known for their bold geometric prints and patterns as well as his scarves and sunglasses, his first designs were Ski-wear and swimwear.
He had designs worn by the Reed College Ski Team and he was the first designer to design the all-in-one Ski Suit. Once Pucci decided to produce hie boldly printed geometric scarves, he was advised by Stanley Marcus, CEO of retail store Neiman Marcus, to use these prints on blouses and dresses. As interest in Pucci began to grow, celebrities like Marilyn Monroe, Jackie Kennedy, Sophie Loren began to wear his designs. After Emilio Pucci's death (1992), his daughter, Laudomia, took over designing for the brand until conglomerate, LVMH bought 67% of the company in 2000. She then became Image Director and designers such as Christian Lacriox, Matthew Williamson, and Peter Dundas were Creative Directors.
- Solange McKenzie