Gucci: Aria Collection, Fall 2021
2021 marks Gucci's centenary year as a fashion house, and to celebrate, Gucci showcased their Aria collection in Shanghai.
This collection is special because it reflects the evolution of the house of Gucci. It features elements that pay homage to the brands equestrian roots and even Guccio Gucci's early years before founding Gucci. Furthermore, the collection and the show also reminds us of the impact Gucci has on pop culture today. By including the use of lyrics and songs that say the word "Gucci", such as Lil Pump's "Gucci Gang", we can take note of how the brand continued to grow and evolve as the times have gone on. A prime example of this is how Gucci essentially rebranded its aesthetic to appeal to a more Street style audience.
Another notable aspect of this collection are the hacked logo pieces from the fashion house, Balenciaga. At first, these garments were said to be a collaboration between the brands, however, this is actually not the case. Gucci's Creative Director, Alessandro Michele, uses the Balenciaga logo and tailored aesthetic in items like coats, suits and bags. The reason why this is okay is because Gucci and Balenciaga are actually sister brands and the usage is approved by their parent company, Kering. Plus, a little look into the future, Balenciaga will be coming out with their own hacked collection using the Gucci aesthetic.
What are your thoughts on this collection? How do you feel about the idea of hacking, will this be something more brands do? Let us know in the comments.