Georges Marciano: How the denim & accessories company dominated the industry
GUESS began in 1981 as a book of styles by Georges Marciano. Along with his siblings Georges Marciano, founder of guess, is credited with naming the company and directing the original clothing line. The Marciano brothers erected a denim empire by imposing their will on everything: the jeans, the marketing and even the glowing lettering in the headquarters.
Georges started his career in fashion as a young boy living in Marseilles, France, designing men's silk neckties and selling them door to door. He eventually owned his own retail store in France, formally known as MGA. It was during his year in France that Georges Marciano began venturing into clothing design and manufacturing which would lead to his international success. Upon arriving in America, he branched out from retail an began designing a full clothing line in Los Angeles, California and bringing the fashion world a new found love for denim.
GUESS quickly became a symbol of a young, sexy and adventurous lifestyle. Throughout the decades GUESS invited people to dream with its iconic and timeless advertising campaigns that turned unknown faces into famous models. The company, has gone from brother to brother and even public, yet it remains as much a family-run company--family-dominated, really--as when it was founded in 1981.
Today GUESS is a truly global lifestyle brand with a full range of denim, apparel and accessories.