Dior Unveils A/W 2020 Haute Couture Collection
One of the most memorable aspects of Dior is their use of story telling. Typically they use this concept to share the story of a specific item they release, usually for the making of jewelry and accessory releases, and even their iconic J'Adior Slingback pumps. However, this time around they took their story telling to a new level, to showcase their new Autumn/Winter 2020-2021 Haute Couture Collection. Just this morning Dior released a short film which highlights the enchanting garments of this seasons Haute Couture collection. Check out the film here.
In BTS video, Creative Director, Maria Grazia Chiuri speak on how she was inspired by the Theatre de la Mode for this couture film. This theatre brought together artist and designers with the hope of bringing beauty to Europe and the US at a time where countries were so separated during World War II. Much like how the world is currently with the novel Coronavirus. Artist and designers for the Theatre de la Mode created dolls and dressed them beautiful clothing then traveled all around the world to showcase them. In Dior's film you can see this element as the mannequins dressed in miniature versions of the collection travel around the forest to each mystical creature.
In a time where the Fashion Industry is re-evaluating how collections are debuted, Dior, under Chiuri's creative direction, seems to have found a potential solution that does not stifle creativity. Do you think other luxury brands will follow this model? Do you think this may be the future of fashion long term?
- Solange McKenzie