• Nikita Shah

Black Lives Matter

Just when we thought we were fighting a virus, a pandemic little did we know that what was coming next was the fight against humanity!! Following the senseless deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery at the hands of the police, we have seen an uproar of this magnitude that maybe our generation hasn’t ever.


Beyond casting black models for campaigns and runways, the fashion industry still has a long way to go. In this moment, the industry has the opportunity to not only show Black culture, but to educate, to hire, and to get further involved. Both major companies and emerging brands are beginning to take to their social platforms to demonstrate solidarity with those on the frontlines.

Marc Jacobs, for one, showed support to protestors by posting a photo of the brand's Los Angeles boutique, which was defaced after a riot. He wrote: “A life cannot be replaced. Black Lives Matter.”

Marc Jacobs' Los Angeles boutique

Dior will be matching all employee contributions to Black Lives Matter, NAACP, and Dream Defenders in order to do their part in standing in solidarity with injustice in the Black community.


Dior's message on their instagram

5-year-old cult-favorite accessories label Staud announced that it has made a $10,000 donation to Color of Change. The designers have also said that 10% of sales for this month will also be donated to the non-profit.

Stella McCartney, who is known for her activism in environmental issues, will be donating to the NAACP Legal Defense and Education Fund to support racial justice in Minnesota, New York, and across America.

The collective brands of Gap Inc. have made a $250,000 donation to NAACP and EmbraceRace, supporting to raise a brave new generation by talking to youth about racism. Levi’s is donating $100,000 to their longstanding partner, the ACLU. Along with the donation, they are making a grant of $100,000 to Live Free USA, a faith-based organization on the front lines of social justice issues.


The dress created for Rihanna by Asai is now up for purchase and all profits from the sales will be donated to Black Lives Matter, The Voice of Domestic Workers, and Solace Women’s Aid. This dress till now is owned only by Rihanna.


The dress created for Rihanna by Asai

The Swedish giant H&M Group (which also owns & Other Stories and Cos) promised to donate $500,000 across the NAACP, the ACLU and Color of Change.

The California-based, female-founded, inclusive athleisure brand has announced they are donating $25,000 to the ACLU as well as focus their social media for the unforeseen future to support the black community and share resources.

To help ensure human rights and the fair treatment of all people, the Eileen Fisher Foundation is making a donation of $25,000 each to the Loveland Foundation, a therapy fund for Black women and girls, and the NAACP Legal Defense Fund, a legal organization fighting for racial justice.

The NYC Jonathan Cohen based who began the ‘flower shop’ to bring joy in these uncertain times, made a special artwork for George Floyd and 100% of the proceeds will go to the bail project.


Jonathan Cohen's artwork for George Floyd

There are so many more brands big and small, businesses, individuals and being who are showing their support and giving out strength in this fight for a better and equal tomorrow.



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